#JemmaBag – handbag for the working woman
What was your design inspiration?
“I wanted JEMMA to embody my personal style and sensibility. My personal style revolves around my love for old word classic elegance, that of style icons like Grace Kelly, Audrey Hepburn and Jackie Kennedy brought into the modern day lifestyle and practicality.“
What did you find the most frustrating in handbags before you took on your own journey to create a practical, professional and elegant work bag?
“I was extremely frustrated that most fashionable handbags were never big enough to fit what I needed on a daily basis and the ones that were large enough were not attractive.”
handbag for the working woman
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